Selected work
OsdireRedesigning freelancer onboarding to unlock marketplace supplyFreelancers were registering and quietly disappearing — tracing an 80% drop to a category picker nobody could parse, and fixing it.View case study →QuabbleImproving activation and retention for a mental-wellness appA UX audit that expanded into a year of onboarding, paywall and engagement work to help new users reach value sooner.View case study →MudeA wind-down ritual to reduce bedtime procrastinationA self-initiated concept testing whether a phone app could actually convince someone to put their phone down before bed.View case study →FamCookA shared meal-planning product for group cookingA self-initiated concept turning dietary chaos and an unanswered group chat into one shared plan, from decision to dinner.View case study →Spira9Redesigning a conversion website built inside its own AI website builderA four-week client project selling Spira9's website-building platform by building the site entirely inside it.View case study →